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Maserati Showroom Grand Opening

Inside Maserati’s new Florence showroom: Kaleydo’s lighting design and visual solutions transform the space into a museum-like stage for a century of Italian automotive craftsmanship.

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Maserati Showroom Grand Opening

Maserati’s new Florence showroom opened with a private event by Car Village. Kaleydo managed all technical aspects, including audio, lighting, visual components, and set design solutions that reflected the brand’s identity: the Trident, made in Italy, with a century of heritage.

An event that celebrated elegance, performance, and a passion for Italian design. The showroom is conceived as a museum, with a small number of cars given prominence through dedicated LED lighting systems, almost turning them into works of art on display. [E. Weltert on automoto.it]

The lighting design highlighted the cars’ lines, reflections, and volumes, creating a refined and immersive atmosphere inspired by major museums.

In addition to lighting, visual elements strengthened the brand’s presence in guest areas. The Maserati logo, projected onto interior surfaces and perimeter paneling in the brand’s colours, along with videos streamed on LED walls, ensured visual continuity between exterior and interior spaces.

Achieving a successful product launch like this one requires the same meticulous approach that Maserati applies to engineering its cars. [Kaleydo Event Manager]

Elisa Weltert, Maserati General Manager for Southern Europe, and Antonio Catania, President and CEO of Car Village, later described the showroom as an exhibition of works of art.

The technical design was conceived to surprise guests while celebrating the Maserati brand. The showroom will be open to the public following the Grand Opening.

The presence of a brand like Maserati also helps raise the profile of the local automotive district, with a significant share of high-end clientele. The outlook is encouraging, with potential to develop exclusive events focused on luxury mobility. [A. Catania on automoto.it]

An international DJ from Kaleydo’s roster performed during the welcome reception, providing a tailored playlist for sales and networking. The custom-built DJ booth, featuring the Maserati trident, added a distinctive visual element.

Kaleydo’s portfolio brings together the projects that best represent our creative and technical expertise. Get inspired by exploring our case studies for tailored solutions as a reference for what we can create together, and get in touch with our team by filling out the form below with your request.

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